We stay so busy, we don’t need a website

Since the birth the Internet, having a website has gone from a novelty to a necessity. Today, people judge your business more on your website than they ever have before. It’s just that simple - everyone has a computer and everyone has Internet access, and this makes it easier than ever before to find information about a company. In the beginning everyone was saying, “Word of mouth is how we get most of our business, so why would we need a website?”, or more typically “We get most of our business through referrals.” (I would say most of all, when I was a freelance web designer, that’s the response I got when making a cold call – they would say that and then look back down at whatever they were doing at their desk.) That’s great if you can do that. I suppose we here at the Data Bridge could shut down our website and just exist on the business we got through our current client’s recommendations. We get a good portion of our business through referrals. That’s a great thing really, it’s like free marketing. Well, it is free marketing come to think of it, and you can’t beat that…

Well, ok, that’s great of you have a large customer base, but what do you do if nobody knows about your company?  How do you get in contact with people that have no idea your company exists? I mean, these people don’t know you from a hole in the ground. Maybe you should wait until your current customers go totally out of their way and tell  people they pass on the street about your company. Some people are never happy. Some people just love to complain, and they are not happy until they complain about something. What sort of referrals do you get then? Let’s say your company makes an honest mistake. Businesses are human too. Do you really want to be known this way, or have some sort of resource of positive information available about your company to offset some negative opinions? What about your company and it’s large customer base? Is it really growing at the rate you want it to?

You can do these things, and more, with a website. You can get new business from people who you would not normally be in contact with. You can store positive, honest feedback about your company to offer potential customers when they’ve heard the wrong thing. You can even give more ammo to your current customers when they make a pitch to their friends on your behalf. And now, websites are more inexpensive than ever to develop and maintain. In this age and in this economy, there’s no reason to not have a website.

A website can work for you in ways you never thought it would, and we can help you get started. If you are interested in seeing your current website do more then go over to our contact us page and let me know what you need from your website. I’ll let you know what we can do for you. This is the best time to have a strong, professional presence on the web.